Hello, my name is
Floris
van der Geest
Emerging researcher in marketing and communication sciences.
- Vandergeestfloris@gmail.com
- +31 6 39 23 47 54
About me
I am a research-driven marketing and communication graduate based in Amsterdam, passionate about uncovering how psychological insights shape consumer behavior in an ever-evolving media landscape.
I analyze how people think, feel, and act in response to marketing and media.
With two Master’s degrees in Communication Science and Business Administration, I have developed a strong foundation in behavioral research, data analysis and academic writing. Those skills enable me to critically investigate complex consumer phenomena and contribute meaningfully to high-quality academic research.
After conducting multiple studies into consumer behavior, the psychological dynamics of human choices and the effects of framing methods during my studies and internship, I discovered my true passion for uncovering the psychological mechanisms that drive human decision-making. To further broaden my expertise in these fields, I am highly motivated to pursue a PhD in the domains of communications and marketing, while also gaining hands-on experience at research institutes through research assistantships and collaborative projects that allow me to contribute directly to impactful studies. I am eager to pursue this path in an international environment, as it would not only expose me to different cultural and academic approaches, but also allow me to bring my interdisciplinary approach and global mindset to a research institution, offering fresh insights and collaborative potential that benefit both the research community and my personal development.
What I do
From analyzing research questions and designing study frameworks to delivering actionable insights and conclusions, I handle every aspect of the research process with precision and dedication.
Building Theory With Clarity and Creativity
I ensure that my literature reviews are both thorough and creatively structured by systematically identifying key academic sources while weaving insights into a coherent narrative that highlights unexplored connections and theoretical gaps.
Data Analysis
I conduct data analysis with precision and strong statistical expertise, using the appropriate methods to extract meaningful patterns and deliver comprehensive insights that directly inform impactful conclusions and recommendations.
Translating Data Into Decisions
I turn raw data into clear stories and strategic direction, bridging the gap between analysis and action with insights that spark meaningful change and deliver real value to society.
Skills
My Research Experience
2025
University of Amsterdam
Frame Sustainable Behavior
For my second Master’s thesis, I conducted an experiment on how different message framings and behavioral costs influence pro-environmental behavior adaptation and the role that the level of techno-optimism of consumers plays in this relationship.
2024
University of Amsterdam
Psychology of Gaming Addiction
Gaming addiction is one of the most common addictions today. For this Master thesis I conducted a study to gain insight into how the personality traits self-confidence, sexism and social anxiety can lead to obsessive gaming behavior.
2023
Netwerk Mediawijsheid
Cyberbullying prevention methods
It is still a big problem in the current society: Young people who are bullied online. For my internship organization I conducted an experiment on the effectiveness of different framed social media campaigns and to what extent they increase awareness of cyberbullying among young people.